With over 30 years of experience in the fashion industry, The Wall is a leading fashion agency offering comprehensive PR, LOGISTICS, and WHOLESALE services for designer brands.
The company supports brands in navigating the complexities of the global wholesale market and provides tailored solutions to help them establish a successful presence both internationally and in Japan.
One of The Wall's core pillars is its wholesale strategy, designed to assist brands in launching and expanding the wholesale operations.
From global pricing strategies to crafting effective wholesale approaches, the agency provides end-to-end solutions, enabling brands to grow seamlessly and thrive in the global market.
In the realm of PR, The Wall's expert team helps shape brand images and manage communications effectively.
Our PR services include media relations, event organization, influencer partnerships, brand strategy & messaging and enhancing brand visibility in Japanese markets.
Our goal is to authentically convey a brand's story and values to the right audience, strengthening brand positioning and recognition.
In addition, The Wall offers comprehensive solutions for logistics that simplify international trade. From shipping and warehousing to customs clearance and full supply chain management, the services are flexible and efficient. They prioritize precise timing and cost-effectiveness, ensuring that brands reach their target markets quickly and reliably while minimizing costs and potential risks.
The Wall also aims to support Japanese fashion brands in achieving international growth through innovative wholesale strategies that drive long-term success and sustainable development.
The mission is to revolutionize wholesale approaches, facilitating successful market entry and global expansion for brands.
With our expertise, The Wall ensures every step is smooth, while building authentic and reliable international brand presences.
Wholesale
Our wholesale department is dedicated to expanding sales by focusing on the image while maintaining a scarcity value and conducting sustainable sales for the most appropriate target for each brand. It is supported by our deep-seated market knowledge, unsurpassed global network, and fine-tuned understanding of retail and media trends.
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Wholesale inquiry : info@thewall.co.jp
Retail
As of retail, Owning one of the most influential high-end select shops, ADELAIDE and ADDITION ADELAIDE enables a brand to receive the most up-to-date and valuable insight/feedback from the shop staff as well as customers, which helps localizing and establishing a log-term business in Japan. We also support Japanese brands to expand business overseas.
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Retail inquiry : adelaide@thewall.co.jp
PR
The Wall PR showroom is located in the heart of the fashion district of Tokyo. PR activities include, identifying key media contacts, releasing press releases and targeting distribution, attending stylists, editors, and influencers to our press exhibitions. Necessary information for market cultivation in Japan will be researched and reported as necessary along with the grasping of the customer needs and press activities.Through press activities we prioritize upgrading the brand’s image, recognition and awareness.
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PR inquiry : press@thewall.co.jp
